You finally make it to page one of Google search results and are starting to get some real interest in your products and services … is your job done? Nope. Actually, far from it.
Many buyers will not “pull the trigger” on the first visit to your website so you should consider how you are generating quality sales leads and how you continue to nurture these important leads.
There are a few commercial software programs available to your sales team including Sales Force, Infusion Soft and Lead Pages.
There are some basic steps common to all of the popular lead generation programs starting with using “call to action” widgets on your website and social media channels. The idea is to generate unique interest in your online pitches and then followup using a variety of sales funnel strategies.
All of the above work takes heaps of time and resources but, most importantly, a sustained and consistent approach. You also should be recording all of the lead generation metrics as well as recording how well each of your strategies is performing. Online Graphics can work with you using our detailed marketing spreadsheets to help you track your success. Do more of the good stuff and less of the bad stuff to maximize your advertising budget and spend.