Google Adwords … is one of THE most misunderstood and misused marketing strategies online. Over the years, we have learned how to make Adwords pay off by implementing: A/B testing, calls to action, targeted landing pages, click-funnel lead generation (from the Adwords campaigns) and much more. The most important thing to do within the Google Adwords platform is to select the best possible keywords and keyword phrases (as well as create long tail keywords) while targeting your ads to a very specific demographic. When you link out your Adword ads, you simply must direct these to highly targeted landing pages with a minimum of 3 calls to action in play.
This stuff, while not rocket science, is very challenging and can be beyond the scope of most businesses. Drop us a line to learn more about our services, experience and successes with Google Adwords. Stop paying hundreds of dollars each month on your credit card for expensive keywords that generate very few leads.
Always remember one important thing … our goal at Online Graphics is to “make you money” instead of costing you. In the end, spending a little bit more upfront pays off with leads you can close and improving your bottom line.