Web Solutions

You may be looking for a brand new website or to have your current website updated with a more modern look and feel.

WordPress has proven to be a great solution for most of our clients for the past 10 years; it is used by approximately 60% of all websites in use today.

Online Graphics offers a variety of website design solutions including WordPress as our core offering due to it’s overall flexibility and streamlined functionality. WordPress websites make use of a variety of plugins – one of our most requested is the Toolset plugin that allows you to use various automated features. We also have been providing Learn Dash based online training portals for the past 2 years. If you have a need for offering online training to your clients, Learn Dash with WordPress is a great solution.

Social Media Marketing

When working with your business we normally recommend that you consider using as many social media accounts as possible as long as you can ensure to update each account on a very regular basis. One of the biggest mistakes we have seen over the years is businesses linking to social media accounts that are basically “content dead”. In our efforts to improve your overall online marketing success, we offer a complete set of services to remedy this.

It all starts with branding each of your social media channels (where allowed) with your current company colours and logo. Brand identity is a very important subject that some overlook. Think of some of the major brands like CocaCola, McDonald’s, KFC, etc. … you can see where they are very dedicated to keeping their branding in front of the buying public at all times. It comes down to several factors most specifically familiarity & sub-conscious appeal. Keep your logo in front of the buying public at all times … they may simply click on any given ad or online post simply because they recognize the logo or branding.

Another important factor in your branding campaign is putting forth a professional approach. If your branding differs from channel to channel or site to site, the end user may become confused or get a sense that you are not detailed enough. The “devil is in the details” is as true today as it was when it was first captioned.

Online Graphics has several social media branding packages to add custom branding to your Facebook, Twitter, YouTube and GooglePlus channels. Instagram is alone in not allowing for much customization however we will put your logo on all of your uploaded Instagram images using a discrete watermark.

When your website images are picked up by Google (and they will be) it is great to see your branding on those images and prevents others from “borrowing” your protected and copyrighted content.

Facebook Ads

A good way to generate quality leads for your business is by using Facebook advertising … by using it effectively. Just posting an ad on your Facebook page is not gonna do it. We say this because we made the very same mistake early on. You need to use a much more aggressive and technical approach that includes audience demographics such as: age, geographic location, job and/or career & personal interests.

Social Media starts with the word “social” and ends with media. Base your content on “social” aspects by avoiding direct talk about your products & services and using the “benefits or real world stories” shared by your customers instead.

There are several different types of Facebook ads like video ads, lead generation content, canvas ads, etc.; consider experimenting with unique content to help generate click throughs. One of the benefits of working with Online Graphics is that you get our personal take to help you succeed.

You can retarget customers that have already purchased from you or have visited your website. One of the very best methods of generating leads is to build your contact email list.

Think of those ads that caught “your attention” and “why did you click on that ad”? Very often, the image or video used may not even be related to the actual ad itself rather it is simply very engaging. You need to set up a very detailed testing environment, track all metrics and do more of the good stuff and less of the bad. Sounds simple enough … however it can be a very daunting task. Contact us to give you the support you may need.

Creative Writing

You have worked hard to make your business a success and want to continue your growth. To do so, you need to advertise.

With all of your competitors wanting their fair share of the market, you should make your business stand out above the rest. One of the best ways to increase your sales is to get quality leads online through Google search on desktop and mobile phones.

In order to rank well within the Google search pages, you must keep your website updated with fresh and relevant content. Your potential customers are searching for solutions that you may offer however they have to find you first. Find you on page one of the Google search results.

Part of Google’s search algorithm includes the need to include updated and quality content that people can actually use. They say, “the devil is in the details” – this is very true when it comes to advertising your business online.

In order to meet Google’s stringent requirements, you will likely need a creative content solution. When it comes to creative content writing, Online Graphics recommends you include blog posts that are updated a minimum of once a week that are between 500 – 800 words in length and include strategic usage of your marketing keywords and keyword phrases.

You will appreciate the skills of our creative writing team at Online Graphics. We have been writing blogs for over 10 years now and have managed to rank several clients on page one of the Google search results.

Lead Generation

You finally make it to page one of Google search results and are starting to get some real interest in your products and services … is your job done? Nope. Actually, far from it.

Many buyers will not “pull the trigger” on the first visit to your website so you should consider how you are generating quality sales leads and how you continue to nurture these important leads.

There are a few commercial software programs available to your sales team including Sales Force, Infusion Soft and Lead Pages.

There are some basic steps common to all of the popular lead generation programs starting with using “call to action” widgets on your website and social media channels. The idea is to generate unique interest in your online pitches and then followup using a variety of sales funnel strategies.

All of the above work takes heaps of time and resources but, most importantly, a sustained and consistent approach. You also should be recording all of the lead generation metrics as well as recording how well each of your strategies is performing. Online Graphics can work with you using our detailed marketing spreadsheets to help you track your success. Do more of the good stuff and less of the bad stuff to maximize your advertising budget and spend.

Google SEO Page Ranking

Google search engine optimization, one of the specialities of Online Graphics, continues to evolve on a regular basis. While it can be challenging to stay abreast of all the changes with Google one thing remains constant – you should concentrate on creating relative and current content as your most important goal.

Another trending search optimization solution involves your “reputation management”. When you receive a 5 star rating on your website or any social media channel, it is important to share this with Google as soon as possible. We partner with several third party providers who specialize in improving your online reputation. We would be most happy to share more information with you.

Over the years, we have used a variety of methods to improve our clients’ SEO page rankings and have managed to get many clients appearing on page one of the “SERPS”. One of the very best ways we have found is by using blogging within WordPress. We are very proud to have some very skilled content writers and editors on our team who create 300 to 800 word, keyword rich articles that help promote your business. Combined with eye-catching images or inline videos, these blogs get heaps of airtime and help to improve your ranking by giving you more domain authority.

Online Graphics offers several different monthly marketing packages to help “get you there”. Check us out right here, right now!

Google Adwords Marketing

Google Adwords … is one of THE most misunderstood and misused marketing strategies online. Over the years, we have learned how to make Adwords pay off by implementing: A/B testing, calls to action, targeted landing pages, click-funnel lead generation (from the Adwords campaigns) and much more. The most important thing to do within the Google Adwords platform is to select the best possible keywords and keyword phrases (as well as create long tail keywords) while targeting your ads to a very specific demographic. When you link out your Adword ads, you simply must direct these to highly targeted landing pages with a minimum of 3 calls to action in play.

This stuff, while not rocket science, is very challenging and can be beyond the scope of most businesses. Drop us a line to learn more about our services, experience and successes with Google Adwords. Stop paying hundreds of dollars each month on your credit card for expensive keywords that generate very few leads.

Always remember one important thing … our goal at Online Graphics is to “make you money” instead of costing you. In the end, spending a little bit more upfront pays off with leads you can close and improving your bottom line.

Website Troubleshooting

Your website just crashed, but did you even know about it?

Most recently, there has been a dramatic change affecting all WordPress websites. For many years, WordPress has supported older versions of PHP (PHP: Hypertext Preprocessor) but now must be updated to PHP 7.0 or higher as PHP 5.x is reaching “end of life”.

With this major change, many popular WordPress plugins and themes are breaking for many people. The only way to ensure your website continues to work properly is to have it maintained on a regular basis. When you work with us here at Online Graphics, every one of our customer support plans includes regular website monitoring. We use a variety of tools to ensure your site stays updated while you can remain completely hands off at all times.

There are also many sites online that were coded using the static HTML features that have now gone the way of the “Dodo Bird”. Everything that comes with a WordPress CMS website is designed to meet or exceed the needs of Google search which is a basic requirement for advertising online.

We like to refer to this regular website maintenance as “keeping your website heartbeat alive” and pumping normally. You have spent a considerable amount of time and energy getting your website published online … keeping it that way is just as important.